In this article I want to offer you five tips that will help you to improve the level of the advertisements that you make for your web resource.

THE FIRST TIP:
Advertisements should be used for making a potential buyer to come, instead of for direct fulfillment of sales. It is absolutely senseless to try to persuade someone to spend hard-earned 20 dollars on purchasing of your book or the report about which the potential client even have heard nothing except, maybe, of perusals of two-three lines of your advertisement. Besides, you always have to keep in your mind that Internet itself is an advertising array and potential clients automatically expect from you to receive a considerable quantity of free information (or, at least, cheap wallpaper for a desktop). Therefore it is rather silly to try to make a client buy your goods or services by means of the advertisement.

Sending free qualitative information by e-mail to the subscribers who have agreed to receive it, or placing it on the pages of your site, you can provide yourself with good traffic quickly enough. And the traffic needs to be used for increase of your sales.

THE SECOND TIP:
Constantly try your advertisement in operation in order to find out of working and idle components. Sometimes it is enough to change only one word and the number of responses will grow considerably.

THE THIRD TIP:
Don’t forget to track the results of the publication of your advertisements. Give a unique code to each advertisement, thanks to which you will know what of the advertisements yields the best results. For example, placing an advertisement in a mailing list “ABC”, add the corresponding abbreviation to a link. Thus it will be easy for you to notice, what quantity of responses have been brought by the mailing list, and where in general the bigger quantity of potential clients come to you from.

THE FOURTH TIP:
Choose a suitable place for a publication and maintain the terms. Researches undeniably prove that placing the same advertisements on different sites brings various percent of the response. Visitors can observe advertising on a site, that doesn’t concern to the subject matter of a site, for years, but the publication on a portal which specificity corresponds to the specificity of the advertising offer, will bring the results already during the first month. But here is one nuance: the advertising publication should have constant character: hardly someone will want to deal with an entrepreneur, whose advertising will disappear from Network pages in a couple of months.

THE FIFTH TIP:
Be guided by a potential client. First of all make the process of reception of the additional information by a visitor of your site as easy as it is possible. The best variant will be to use an auto responder and a multi-channel fax-phone line. In the contact information given for such purpose, it is necessary to specify a concrete person for contact so that a potential client feels that he/she establishes connection with a real person.

Currently the Internet technologies are very popular. The web network is not only a place to entertain but also a space to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for info on how to build a website, should refer to the Web itself. It is full of docs on how to plan a website and related topics.

In any way, it wouldn’t be smart not to take advantage of this chance given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “business plan for website” and similar topics.

The shorter an advertisement, the higher the probability that a person will read it, take an interest and react to it.

Follow the rule: “the meaning of any commercial offer can be and has to be expressed with 100-120 symbols.”

How a hastening person reads an advertisement?

In virtual life, as well as in real, people constantly hurry up, struggling to cope with the set of desires and possibilities. How to make so that eternally hastening person to read the advertisement attentively?

On the one hand, the more in detail you will write a trading offer, th more prepared visitor will come to a site. However the practice shows, compact advertisements deliver target users more intensively, even if they are not on the first position. While advertisements of a large size are capable to frighten off considerable percent of the visitors quite ready to purchase.

We can formulate the following recommendations about a size and structure of a text of an advertisement, that is convenient for fast perusal.

A short announcement. In the conditions of a page overloaded with the text a user isn’t ready to waste time and attention for the large texts.

The most important thing in an advertisement. A user defines the low content of the concrete and helpful information by the first words, and the user will start reading the next advertisement.

A simple announcement. Say “no” to compound sentences and refined turns of speech. Let offers to be not longer than 5-7 words. But they will be read up to the end.

As a rule, after a long work on the advertisement you cease to consider the time necessary for its perception. This effect is well known to the founders of banners. Therefore don’t forget to give the advertisement to a person with a “fresh eye” in order this person to define, how easily and quickly it is read at perfunctory viewing of a page.

The shorter an advertisement, the higher the probability that a person will read it, take an interest and react to it.

Follow the rule: “the meaning of any commercial offer can be and has to be expressed with 100-120 symbols.”

To stick to this rule, try to make the following: take “a fresh head” and ask him/her to get rid of the superfluous text in the advertisement.

For example:

The initial text of an advertisement: “Media Place – a hosting for exacting clients! All our clients don’t have problems with spam! And that’s because now for all tariff plans the unique option” Spam-filter “is established, that allows to struggle with spam efficiently (more than 90 % of spam is just “cut”). 14 days for testing our services!”

The edited text of the advertisement: “Media Place – a hosting for exacting clients! The option” Spam-filter “filters to 90 % of spam. 14 days of free testing.”

It is reduced without loss of the meaning. Watch also after semantics of an advertisement. Such phrases like “We have the best”, “the Unique offer”, “the cheapest prices” do not work in Internet.

Today the Internet technologies have become very popular. The web network is not only a place to entertain but also a spot to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are looking for details on how to build a website, are advised to refer to the Internet itself. It is full of tutorials on how to plan a website and respective topics.

In any way, it wouldn’t be wise not to avail themselves of this chance provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “build your own professional website” and similar topics.

1. Sale of goods or services

First of all, these are on line stores. This “group” also includes selling mini sites that are focused on promotion and sale of a single commodity. Web-design studios are in this kind of Internet business too. There are many more different possibilities to sell the goods or service through the Internet, but the main difference of this kind from the others is that here necessarily is goods or service. And it also should be mentioned that this is a very profitable business in Internet. If you want to be engaged with this kind of business, you will have to know a lot of things about it. Start with learning about the advantages of this kind of on line business, what is the difference between an on line store and an average store, what you need to have and to find out to open an on line store and so on. You will easily find the necessary information on numerous web resources. You also can find information about how to make your own web design studio without large expenses.

2. Trade on the stock market (for example, on the Forex market)

In this kind of business you get profit on changes of exchange rates, safety stock, gold etc. Roughly speaking this is a “game” on the stock exchange. This activity is interfaced with huge risk, the large investments and demands much of knowledge and the ability to feel and predict the changes of the currency market. And it is very uneasy to become a successful trader (a dealer on the Forex market).

Trade on the Forex market can hardly be named as a kind of business, and person who is engaged is it, is more like an investor, than an entrepreneur.

Now I prepare for the publication on the Portal of the Electronic Rat the big selection of articles on this theme. Authors of these materials – experts and the big professionals of this business. Their knowledge, undoubtedly, will be very useful to beginner Forex. Watch new publications on a site.

As it has already been said, you need to know a lot before you start working as a trader on the currency market. But if you think and feel, this is “your” field, then go ahead! This is a very interesting and profitable kind of on line business.

3. Network marketing

The society usually concerns negatively this kind of business, but anyway it exists, and it isn’t going to die. Besides, this kind of business brings essential incomes to those who correctly are engaged in it. Well and of course this is the least risky way for an average person to create his/her own on line business and to reach financial independence.

Here is actually everything that can be named as business in Internet. The rest either concerns to these three kinds, or just a fraud, or won’t bring to you serious profits.

And before I finish this article, I would like to add something.

Actually, Internet business DOES NOT EXIST!

There is just a business with its common laws and possibilities, and Internet is only a communication medium between people, a way to inform the offer to the final buyer. If you remember that, the success to you is guaranteed.

Currently the online technologies are very popular. The Internet network is not only a place to entertain but also a space to make money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are searching for details on how to build a website, should refer to the Internet itself. There are lots of guides on how to plan a website and related topics.

In any way, it wouldn’t be smart not to use this chance provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “business plan for websites” and similar topics.

1. Create on the web site a catalog of free electronic books on the subject matter that has direct reference to the subject matter of your web site and your goods and services. The visitors who have come to your web site to download these books, will see the advertising of your commercial offer concerning the same sphere.

2. Make the most informative and useful part of your web site closed, but provide your clients with the private access to this page. But instead of taking a payment for this access, offer it as a bonus with your goods and services.

3. Create on the web site a free bulletin board. Thus, you can interchange with links and advertising materials with the owners of the web sites, who have the same bulletin boards on their resources.

4. To make a subscription for your we site more active, make version of a mailing list that does not include text advertising blocks, that are inserted by services. Actually the best variant would be to get rid of benefits of such services and to get your own tool that will allow you to turn out your mailing list without annoying text blocks. It is much better to use this space for your own advertising.

5. Place an archive of the previous releases of your mailing list on your web site. On archive pages place the corresponding forms of a subscription. Such an approach to the work, will definitely increase your target traffic, and along with the traffic, the quantity of your sales will be increased too.

6. Sell an advertising space in the goods and services. For this purpose you can use any coupons, flyers, booklets, brochures and other printing materials in the case if you sell the goods that have a physical cover. And it will be much more simple if you trade digital goods.

7. Offer such called “daily” and “weekly” prizes and free bonuses to your visitors. It will automatically increase your coming back traffic and sales since people will constantly come back to your site for reception of the specified prizes and bonuses.

8. Offer to the visitors, who bring their friends and their acquaintances to your web site, special gifts. Doing that you will promote their activity in this field.

9. Offer a discount for your goods and services to all who joins your partner program. Doing that you will increase the quantity of the sales and the quantity of the partners, who would like to sell your goods and services.

10. Offer to the publishers of the thematic mailing lists that work with you in the same sphere, to be registered in your partner program and, placing your advertising in their mailing lists, to receive commission fee from the sales made thus in an automatic mode.

Today the web technologies are very popular. The web network is not only a place to entertain but also a space to earn money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are searching for info on how to build a website, should refer to the Internet itself. There are lots of guides on how to plan a website and related topics.

In any way, it wouldn’t be wise not to avail themselves of this opportunity provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “build your own professional website” and similar topics.

1. BANNER ADVERTISING ON SEPARATE SITES. When web designers hear about banner advertising on separate sites, they usually imagine banners on search engines, catalogs or other popular and fundamental portals of the Network. As I have a certain experience of work with this kind of banner advertising, allow me to tell something to you.

Placing of banners on a paid basis on similar sites will be expensive and unprofitable also, and in addition it also will be very risky. For 1000 displays for the general audience you will pay of the order of 20 US dollars, and for 1000 displays for the target audience, you will pay about 50 US dollars. If you find some sites which are not a success with a wide audience, but have quite stable traffic within 50 000 to 1 000 000 visitors a month, then you have a chance to receive the same 1000 displays at the price from 1 to 10 US dollars. If you place advertising on 10 – 20 of such web sites, you can count on a stable stream of the target traffic, and at much lower price.

2. ADVERTISING ON GOTO.COM. The advertising plan that has been developed by the company GoTo, still enraptures the experts in marketing and web designers. You can come on http:// www.goto.com and provide yourself with the real traffic and this will be almost dirt cheap. You specify the keywords concerning your site, and specify the tariff – what sum of money you pay for each visitor who will come to your site from Goto.com on each concrete keyword. Usually these rates vary from 1 to 10 cents. The portal takes money for visitors who have really come to your site. If you have received 10 visitors a day and have appointed the rate in 1 cent for the given keyword, you will pay only 10 cents. The success of the given traffic plan any advertizing or marketing service still can not surpass.

The basic subtlety of the given way consists that it is necessary to develop some hundreds of the keywords that directly mentioning your site, and then to appoint low rates for the keywords and to find out, what words bring more traffic, and then to make a correction of arrangements.

3. FREE RESOURCES. The king of the traffic is free resources and free possibilities. If you want to provide your web site with good traffic streams and what the most important thing – to keep visitors on your web site, then give the free qualitative information or free services in which your market is interested. Allow other web sites to reprint your content with a link to your web site, give the free software, cgi-scripts – whatever you like, that is valuable for your existing and potential clients. To say with other words, prove to your visitors the reason on which they should come back to you.

Currently the online technologies have become very popular. The web network is not only a place to entertain but also a platform to make money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are looking for details on how to build a website, are advised to refer to the Web itself. It is full of tutorials on how to plan a website and respective topics.

In any way, it wouldn’t be smart not to take advantage of this opportunity given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “website strategic plan” and similar topics.

How to mark up the profitability of your on line business? I am sure that almost every owner of on line business has ever had or still has the problem when he/she can not mark up the profitability of his/her on line business. It seems to you that you are doing everything for that: make and promote new goods and services, look for partners, advertise your goods and services, make mailing lists and so on. But you still can not gt the desirable size of profit. Why?

Dear reader, let me ask you a very interesting question.

Does the following scheme of development of on-line information business sounds familiar to you?

1. We create the goods.

2. We secure with support of our partners (and if we do not have partners yet, we are searching for them).

3. We circulate an advertizing letter by e-mail to our subscribers (and our partners to their subscribers).

4. We process orders and we count up profit.

5. We create new goods.

6. After new goods are created, the scheme repeats.

I am completely sure, that the similar scheme of work is familiar to you to an ache in teeth, isn’t it? We hear and we read about this scheme for hundred times a day, it is propagandized in numerous publications and various information materials – both paid, and free …

Certainly, this scheme really works and brings excellent results. And there is nothing reprehensible or “wrong” if you constantly fill up your own commodity assortment, for, the more simultaneous streams of profitableness we can provide to ourselves, the better it will be for us and our on line business.

So, what is the problem? The problem is that at the development of the given scheme of activity the basic majority of entrepreneurs make a blunder (by the way, I used to make the same blunder too). It consists that as soon as the goods have been created also its release has been hold, an entrepreneur loses interest in it and instead of the same goods could provide profit again and again, it stays to “lie” on site pages almost like a useless cargo.

And the entrepreneur, having forgotten about its existence, steeps in creation of new goods and preparation of a new release.

Thus entrepreneurs live that is called «from a release to a release».

Certainly, there is nothing reprehensible in that – everyone earns money as he/she can. But, doing the tings written above, we, by our own will, lose a considerable quantity of money. And if we were more circumspect, we would put this money to our pockets without any problems.

We will never see serious money until we get rid of the given problem. That is why if you suffer from the given problem (and for some reasons, I am almost sure that you have this problem), you should go over your relation to the work again and to make some changes in the arrangement of your on line business.

Today the web technologies have become very popular. The web network is not only a place to entertain but also a spot to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for details on how to build a website, should refer to the Web itself. There are lots of guides on how to plan a website and related topics.

In any way, it wouldn’t be smart not to avail themselves of this opportunity provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “website strategic plan” and similar topics.