Niche Marketing For Profit

If you’ve been on line for any length of time then you’ve heard the existing internet buzz about Niche Marketing. It’s one of the hottest subjects out there right now. The conception of niche marketing relatively new to the internet but in the day to day world of bricks ‘n’ mortar businesses it’s not something at all new. It’s actually how things have always been done. So then you might be thinking just what is Niche Marketing and how does it all work? For that matter you may also be thinking “Why should I care?”

If you have ever taken a simple marketing course in school then you have heard the time worn saying, “Find a need and fill it.” This is exactly what finding a niche idea, for Niche Marketing is about. You want to find a targeted set of people who have a specific interest in the niche, and who are eager to spend money on that interest. Your objective is to uncover a proper service or product for these targeted people who have an interest in purchasing it. This is the marketing aspect of “Niche Marketing.”

Here are just a few examples of a niche:

People Searches, Dating, Your pets, Jewelry, Golf, Cooking, Loans, Insurance, Beauty Products, Hair Care, Music, Cooking, Travel…..and I’m sure from this brief niche list that you get the idea. We could create an infinite niche idea list here. But think of this niche idea list as the major categories, as there are many sub-categories in each of these niches. No matter what focus you think of you’ll no doubt be able to find a niche market for your niche idea.

Yet in searching for a niche idea for your niche market that will help you to make money you need to determine a highly focused niche. Should you focus on too broad of a market when attempting to uncover a niche idea then you’re faced with stiff competition which makes it extremely complex, if not impossible, for the average Joe or Jane to get a foot in the door.

You’re eliminating the heavy hitters and big dogs in web based marketing when you narrow down the market size with your niche idea. These guru marketers have infinite ad dollars yet in selecting a tight niche market you’re basically setting yourself up for success as these big dogs aren’t interested in earning a few thousand dollars each year from these micro niches. Their interests lie in making millions in the main mass markets. So in researching your niche idea wisely and making the right decision you’re well on your way to micro niche success.

And unlike these heavy hitter marketers if you’re one person going it alone on line there’s no way that you can be everything for everybody, so picking a micro niche idea to focus on makes excellent business sense. For example instead of choosing the relationship niche, focus on “Seniors Dating” or “Gay Dating” or “Asian Dating.” Are you starting to get the picture now? No matter what niche idea you come up with, chances are that you can narrow it down to many more micro niches. You could even narrow it down to your local market as in “fly fishing lures in Los Angeles.”

The Micro Niche Idea Competitive Edge:

As soon as you’ve narrowed down your niche market idea into a micro niche idea you now have a great advantage over larger companies. Here’re a few of the reasons why you now have that advantage:

* In a micro niche you can quickly establish yourself as an expert in your field, if not already one.

* In a micro niche market it’s much less complicated to stay up to date on the market trends

* When transformations do happen in your micro niche you are able to respond much consumers that competitors can’t beat

So if you’re now wondering how to get started in finding a micro niche to market there’re some things you can do that will only cost you some time and not a penny. Of course there’re more sophisticated micro niche idea software tools on the market that you’ll probably want to explore in time.

I like to use the Google Search Based Keyword Tool: http://google.com/sktool/

Working Through the Steps to Your Micro Niche Idea:

Let’s say that you want to check out a micro niche idea for fishing. Type in the broad term “fishing” in the KW tool will bring up a list of more specific “fishing” related keywords such as “fly fishing”, “fishing tackle”, “fishing boats” and the list goes on. Now the key in locating a micro niche idea with less competition is to scroll down to the searches that show about 1000 searches a month for those keywords. This will bring us in to terms like “daiwa fishing reels”, “saltwater fishing tackle”, “bass fishing tackle” and so on. Now you see that within the broad niche of “fishing” there are numerous micro niches to be found. With at least 1000 monthly searches you can be certain that there is an interest in your micro niche idea and the competition won’t be so difficult that you don’t have a chance in the market.

In researching your micro niche idea and having done this you’ve taken the very first step in discovering a profitable micro niche, the research. And once you decide on a particular micro niche idea you’ve completed the second step, discovering an adequate product or service to market. With steps 1 and 2 out of the way the third step is to set up a web site or niche blog so that you can market your micro niche idea. And once you’re set up and running then you need to find a marketing, advertising and promotional strategy that works for you and stay consistent with it.

When you get your first micro niche idea site launched and have learned just how simple it all is then you can replicate this process over and over with many other micro niche ideas. Imagine if just one micro niche idea site were earning you just $10 a day. That’s $3650 a year. Now think of having 10 sites earning the same or 20 and how much you could earn yearly. The entire cost for all of this would only be the cost for each domain and your hosting service. You can find web hosting that hosts unlimited Word Press blogs for under $10 a month.

Things to Consider:

If you’re a veteran network marketer then you know it’s not as painless as putting up a site and expecting the buyers or traffic to come. And if you’re brand new to internet based marketing you should know right now that in order to show a profit you’ll need to work at this, learn marketing strategies to get traffic, and stay on top of your business to attain success. Just like any business, if you put in the hard work, the benefits will happen next.

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What is niche marketing and why should you care.

Niche marketing is the process of stepping away from the crowd and marketing to a special
group of prospects.

For example, I wanted to buy parts for an old gravely tractor that I was restoring and I
wanted to find a source for the parts.  I went to my Google search and typed in the word
gravely.  I received over 3,000,000 sites dealing with Gravely.  If I typed gravely tractor
I received over 72,000 as I eliminated those sites dealing with Gravely products that did
not relate to Tractors.  I typed in gravely tractor parts and google displayed over 83,000
sites.  That is still more than I want to look at so I refine my search to “Gravely Tractor
transmission parts” and there are only two sites listed.

If I had some transmission parts for an old Gravely Tractor I would build a site to reflect
the parts and use the keyword phrase “Gravely Tractor Transmission Parts”.  That is my niche.

The same holds true for any idea for a product or service you may have.  Build a site around
the niche and refine the keywords for the search engines so that you have a narrow niche
of prospects.  These are the people that are ready to buy not those just killing time looking
around the internet, those are the people you want visiting your site.

This is a recent example of someone capitalizing on a popular comment in the news and building
a niche site to capitalize on it.

During the last election, President elect Barack Obama promised his daughter a dog if he was
elected but they needed a special dog.  One of the daughters was allergic to dog dander so
they needed to find a dog that was hypoallergenic.  Someone picked up on that and built a
site for hypoallergenic dogs and sure enough the public became so interested in those dogs
that the site received many thousands of visitors in a short amount of time and the site
owner received a handsome profit for his fore sight.

Niche Affiliate marketing is simply building a site around a popular niche and adding affiliate
links on it.  There are affiliate products for almost all possible niche marketing ideas.

Tonight when you listen to the nightly news listen for possible items that will interest the
public and move them to find out more on the internet. These are great ideas for niche affiliate
marketing sites.  The late night shows are also very good places for finding the best niche
for internet marketing.  If the late night hosts are joking about something it is in the news
or will be soon.  They are almost like a niche marketing reviews.

Building small niche marketing sites builds a virtual real estate empire and can return a very
nice income for anyone making the effort.

For more information on building niche affiliate marketing sites go to
Build a Affiliate Marketing Empire

Jerry

  

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