Building your online business website is really a lot of fun. I wouldn’t kid you.  Many people are frightened by the prospect of building a website but I promise you it is very easy.  Back in the early days it took a lot of time and expertise.  You really needed to be an expert at building a website.  Very early on I paid someone to build a site for me because I didn’t think I could master the elements need to make my site profitable.  Things have changed so much that anyone can build an attractive and profitable site.

The first step is to decide several things about your site.  Always put yourself into the shoes of your potential customer.  What would you like them to see when your website comes up?  Do you want them to learn something about the product or service?  Do you want them to have the product or service sales information as the first thing mentioned?  Will you give discounts?  How do you want your customer to contact you with questions?  What colors are most appealing to your customer?  How will your customer pay you for your product or service?  There are a lot of decisions that you need to nail down before you ever start setting up a website.  It is very important to remember, You only have a few seconds to interest your potential customer to stay on your site so give them a reason to continue to investigate your offers.

Take a trip into the world of internet shopping to find the answers to most of these questions.  Go to Google search and type in your product name and search the listings that come up.  This will tell you what your competition is doing on their sites.   Some things you will like some you will dislike.  Make a list of those things that you like and why.  This will give you a starting point for designing your site.  The title of this post is “build your website for the future” by that I mean build your site to be flexible so that it can be changed if the trends change.  These is nothing that changes quicker than online trends.

If you are any thing like me you will want your website built and running yesterday, but avoid the temptation to hurry the process.  It is much easier to get things right the first time than it is to go back and redo something that you missed or disliked.  Remember, you are talking to your prospective customer.  What interests them is the most important aspect of making your site profitable.

Next you will need to put the various parts of your website together.  More on that next.

Jerry

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