Successful email marketing depends on a large customer database, so you can see why it is so important to be able to attract your email subscribers. In fact, this should be a priority for any business that uses email marketing campaigns.
Research shows that around 50 percent of consumers have signed up to receive email from as many as ten brands, while 8 percent don’t receive any email from any brand. This becomes a challenge for email marketers to make it into the inbox.
Brands can use a number of tactics to encourage people to signup to email marketing campaigns; including highlighting the value of these emails through the use of testimonials or you can use a statement that is clear and concise. You need to make sure your signup process is simple and easy to follow.
Offer Free Content
One of the most popular tactics for B2B companies is to offer those that signup something free, such as a white paper, or other forms of free content that can really offer value to the subscriber. It’s a great way to get people to part with their email address.
Remember the Importance of Placement
If nothing else, you need to keep in mind that placement is key. You need to make sure that visitors land on your home page otherwise called your landing page, and they must immediately make the decision to signup for the email marketing campaign. Provide the option in numerous places on your site. You can place a signup box in a fixed place on your site. The header or footer work well.
Turn the Newsletter Into a Product
This tactic is used by many of the multimillion dollar companies who recognize how the newsletter can be used as a powerful tool to engage your customers or potential customers. You need to make sure that your newsletter doesn’t come across as spammy or you will quickly lose subscribers. Creating a newsletter that is packed with useful information and laid out in a way that is easy for subscribers to read and understand will have more and more consumers heading towards signing up for quality emails because of the value they offer.
Your email subscribers are at the heart of your email marketing campaign and you need to recognize the numerous ways that you can increase your subscriber base and ultimately increase your revenue.
What’s in it for them? Offer them free content